Pamela Norton-Shelpuk

Posted By on Jun 10, 2015 |


Over the past 20 years, Pam has consistently proven herself as a savvy marketing veteran with the unique ability and vision to see her clients’ full potential. Her in-depth knowledge of sales and marketing was developed while working with some of the best known companies in the world, including United Airlines, AT&T, Delta Airlines, IBM and American Express. Her extensive career has seen her launch an internet services company and two different strategic branding agencies.

But all of these experiences left her longing for a new way to engage today’s consumers. Like other prominent advertising innovators, Pam had also noticed a change in how consumers were relating with brands. Product, price, placement and promotion were no longer enough to remain relevant in the evolving marketplace. The idea of “purpose” needed to be engrained into the core of a company and its brand’s proposition if they wanted to reach their goals and achieve greater profitability. It was this notion of adding purpose to a brand’s integrated marketing strategy and engaging and listening to customers through social media channels that gave birth to an idea she called “Activate.”

Today, Pam speaks, tweets and blogs as a thought leader on how “social sharing” compels all brands to be alert to their social responsibility. She is an active member of the Chamber of Commerce and the Colorado American Marketing Association, The Boys & Girls Club of Colorado and an active board member for Precious Child and Naya Life Foundation.

Pam holds a bachelor’s in business from Regis College in Denver and spent several years studying international relations at Sophia University in Tokyo, Japan. She loves sushi, her two children and is trying really, really hard to love camping for her wonderful, understanding husband.